The target audience for Ebay is indivuduals as well as online businesses as it makes it easy for a business to have an online presence in the market.
Ebay's auction process works by the seller posting their item for how long he/she wants, then people bid to try and win the auction. At the end of the auction the highest bidder wins the auction and the item is sent to him.
Many benefits come with using Ebay. You can usually get the item cheaper than high street stores sell them for, which means your saving yourself an extra few pounds. Another benefit is you practically dont have to leave your house as you simply order it and it should come through the post in the next few days.
The only limitation to Ebay is that on a personal account you cannot sell more than 100 items per month. If you sell more then 100 items per month, you will have to upgrade yourself to a business ebay account.
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